Folio 3

folio3_mainClient: The Advertising Association’s members are drawn from all sides of the advertising and marketing industry: the advertisers, the agencies and the media owners. It’s role is to protect and promote the role, rights and responsibilities of advertising.

Project: Visualisation of the Advertising Pays report for print and digital distribution and creation of report promo video for upload to website and/or social media including script development and post-production.

Result: Using the concept of ‘the line’ (above/below/through) and key case studies, the report was used as a key publication and lobbying tool to government and media to support the growth of the UK economy achieving wide coverage.

Download a sample portfolio.