About

about_mainWe do three things. We help brands develop their brand identity, strategy and key messaging then create the appropriate marketing collateral to promote themselves and choose the right methods in which to do so.

Etcetera Etcetera Etcetera (Etcx3) was set-up to resolve the need for a more integrated comms service, especially to smaller companies, which don’t always have a marketing department or team. We provide something akin to an in-house function but without the overheads.

We allocate resource appropriate to the job and act like an in-house team. We work with you to deliver what your brand needs. We are cost-effective and agile.

Etcx3 consists of two full-time directors and a team of 12 freelancers who work on particular projects as required. Our areas of expertise include:

  • Brand identity and development
  • Corporate literature/documents, information design/data visualisation
  • Exhibition work
  • Website design/development and user experience (UX)
  • Video Communications strategy development
  • Copywriting/content creation
  • Online/offline marketing/communications (marcomms)
  • Journalism and PR.

Mark Terry has been working creatively with brands for more than 20 years. He is also Creative Director of brand-e, a digital engagement media company. Mark previously worked for HMV before moving to Mintel where he combined strategic development of the corporate identity and various sub-products along with working for global client brands. Mintel became a Business Superbrand during his tenure. From his time at Mintel he developed an understanding of the benefits of an agile in-house set-up and gravitated to working on a mainly B2B-focused programme when launching Etcx3 in 2007. Mark also runs creative thinking days and can speak about external/internal branding or any related creative issues.

Nina Croad has more than 10 years’ experience of working in communications. With previous stints at Issey Miyake and Boyd she also made the journey from B2C, in this case high-end fashion, to a corporate role. As Head of PR and Marketing for the Chartered Institute of Public Relations (CIPR), she was responsible for developing the CIPR’s communications strategy to strengthen reputation and support the strategic plan, communicating complex information to a broad range of stakeholders, as well as identifying and managing potential organisational threats and opportunities. She also works as an independent consultant, establishing and implementing comms strategies.

Connect with Etcx3 today to discuss your brand.